Your columnist traces his roots to the Paliwal Brahmins of Rajasthan’s Thar Desert, a once-prosperous community that turned the sands of Pali into farmland and bustling trade. Their abrupt exodus centuries ago, driven by excessive taxes and the cruelty of rulers, left over eighty villages deserted. Many migrated to other parts of Rajasthan, UP, Punjab, Haryana and the Himalayan foothills, carrying with them the habits of enterprise that had made them flourish. Some, drawn to the ascetic...
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Your columnist traces his roots to the Paliwal Brahmins of Rajasthan’s Thar Desert, a once-prosperous community that turned the sands of Pali into farmland and bustling trade. Their abrupt exodus centuries ago, driven by excessive taxes and the cruelty of rulers, left over eighty villages deserted. Many migrated to other parts of Rajasthan, UP, Punjab, Haryana and the Himalayan foothills, carrying with them the habits of enterprise that had made them flourish. Some, drawn to the ascetic...
India’s $2.1 trillion consumer economy is being rapidly rewritten. Aspirations are rising, as the rural –urban divide begins to blur. The digital media now shapes buying decisions, even when purchases stay offline. Premiumisation is spreading beyond metros, while health and wellness surge nationwide. Consumers loyalties pivot on relevance and trust, forcing brands to adapt faster. From FMCG to autos, spending patterns are shifting in unexpected ways. IMA’s latest report decodes these t...
IMA Insights
Your columnist traces his roots to the Paliwal Brahmins of Rajasthan’s Thar Desert, a once-prosperous community that turned the sands of Pali into farmland and bustling trade. Their abrupt exodus centuries ago, driven by excessive taxes and the cruelty of rulers, left over eighty villages deserted. Many migrated to other parts of Rajasthan, UP, Punjab, Haryana and the Himalayan foothills, carrying with them the habits of enterprise that had made them flourish. Some, drawn to the ascetic...
