"My tagline essentially two things. One, it's go time. And two, everybody is an activist. Everybody is an activist in any way you are able to be or choose to be, and which is why we have the on the ground activism. We have the digital activism. You know, we also believe in information activism by by being fed information, like Eitan, information you beautifully put out on social media. And when you express, you know, your monologs that are so priceless and invaluable. And we repost those because right there that just fanning the flame of activism in somebody that might not have been there prior. So everybody can be an activist. I know that it sounds so simplistic, but it's really the truth."