In this fourth episode of IM Global, Professor Luiz Ricardo Kabbach (Clinical Assistant Professor at the University of Florida) interviews Professor Alvaro Cuervo-Cazurra, Professor of International Business and Strategy and the Lloyd Mullin Research Fellow at the D’Amore-McKim School of Business at Northeastern University, about his history and perspectives on international business in emerging economies. Alvaro also provides some guidance to Ph.D. students from the IM Division, and implications for managers in emerging markets.