On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hyundai, Ford, and GM, to driving strategic content for modern SaaS platforms, her work has transformed how teams onboard, sell, and lead.
They dive into:
● Why micro-learning is changing the game for sales teams and dealership success
● How Stephanie’s experience with change management and leadership coaching reveals what most companies get wrong
● The art of balancing creativity with metrics to design training that actually sticks
● And how her journey across industries — from textiles to talent development — proves there’s no one-size path to becoming a strategic leader.
If you’re in automotive, sales, or leadership, this is one of those episodes that’ll have you taking notes on what to do (and what to STOP doing) in your own organization.
👉 Learn more about Women In Automotive and join us in Nashville: womeninautomotive.com
👉 Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniewedgeworth/