On this episode of the I’m A Car Chick Podcast, Shasta welcomes the unstoppable Aleya Harris — an award-winning speaker, marketing executive, and the spark behind Spark the Stage™.
Aleya’s dynamic energy lights up this conversation as she shares how purpose-driven storytelling doesn’t just transform marketing — it changes leadership, company culture, and bottom-line results. As the CEO of The Evolution Collective, Aleya guides organizations to dig deep, find their radically authentic stories, and leverage them to drive engagement and accountability at every level.
They also dive into the heart of Aleya’s upcoming keynote at the Women In Automotive Conference in Nashville: “Story-Driven Leadership: Unlocking Engagement, Accountability, and Results.” Expect real talk on how to communicate in a way that actually moves people — whether you’re leading a dealership, pitching a vendor, or building your own brand.

👉 Learn more about Women In Automotive and grab your Nashville tickets: womeninautomotive.com
👉 Follow Aleya on IG: instagram.com/aleyaharris
👉 Connect on LinkedIn: linkedin.com/in/aleyaharris
👉 Catch her podcast: Flourishing Entrepreneur
👉 Check out her book: Spark the Stage