In a world overflowing with AI hype, how do you cut through the noise and truly leverage Generative AI for your business? And what if you already tried implementing GenAI but it didn't yield the ROI you were looking for? On this episode of ILLUMINATOR, Joe sat down with Ian Jacobs (https://www.linkedin.com/in/iangjacobs/), VP and Lead Analyst at Opus Research, to explore the essentials of getting started—or restarting—your GenAI journey. Ian shares actionable insights on differentiating high-value AI opportunities from flashy distractions, reveals low-hanging fruits like automated coding and enhanced customer interactions, and emphasizes the crucial balance between innovation and practicality. We also talked AI agents, environmental impact of GenAI, and how these technologies will change the future of work in the enterprise. Tune in to discover how to experiment effectively, identify high-ROI use cases, and why sometimes Gen AI can be like "using a blowtorch to light birthday candles."Learn more about Ian's work by connecting with him on LinkedIn (https://www.linkedin.com/in/iangjacobs/), or by visiting Opus Research (https://opusresearch.net/) online. To stay on top of all the latest Industry Analyst research on Generative AI and Agentic AI, visit www.spotlightar.com (https://spotlightar.com/) today to learn how we can transform your strategy with the power of insights-driven, always-on intelligence.Thanks for listening!