ill communication: copywriting tips & sales strategies for small businesses
Kim Kiel - Marketing & Copywriting Strategist
169 episodes
6 days ago
Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to ...
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Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to ...
{Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer
ill communication: copywriting tips & sales strategies for small businesses
11 minutes
4 months ago
{Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer
If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing. Right now, one of the biggest trends is having a clear point of view. Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way. Some call this the elevator pitch, some call it a power statement, but I like to call it a BFD or Big Frigging Deal statement. ...
ill communication: copywriting tips & sales strategies for small businesses
Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to ...