This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem. You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025. But here’s the problem. Most people are using it wrong. A recent newsletter from a well-known marketing expert reminded me how often the most important parts of this strategy get left out. S...