All of us make sense of the world around us through stories. However, today content saturation is rife: one story is not seen, another not heard, and yet another not shared.   

What is the art and science behind good storytelling so that you can create that personal connection and foster better relationships with your customers?  

Find out more in our Sambhashanam session with Mike Adams from Anecdote International in conversation with Vishwas Anand, Class of 2014 alumnus.