“Knowledge is power. Sharing knowledge is the key to unlocking that power.”
― Martin Uzochukwu Ugwu
In this episode of the Alumni Unplugged Series, we are privileged to welcome Mr. Parag Ray, from the Executive Batch of IIM Kashipur, to share valuable inferences from his seven years of experience in the marketing world. Mr. Ray is an Associate Manager, Marketing and Sales Enablement at HCL Tech.
In this episode, Mr. Parag talks about a marketing manager's role in a B2B environment, highlighting the gaps between theoretical learning and the practical application of marketing concepts. He also shares the various tools and skills an individual must possess to succeed in marketing. Mr. Parag also discusses AI’s role in the world of sales and marketing and how marketers can use it to their advantage.
We hope this podcast provides you with a deeper understanding of the world of Marketing.
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