Joining us from Auckland, New Zealand, we are delighted to welcome Ian Proudfoot, Global Head of Agribusiness for KPMG. Ian helps us to unpack the term ‘global agrarian revolution’, talking about the ways in which different technologies and ways of working are increasingly being fused to come up with innovative new methods of food production. A crucial part of this is consumer perception, and Ian shares his thoughts on the extent to which public expectations of the way in which food is produced and, perhaps more importantly, its origins are changing.

He explores how food has become a unifying point for many, in a time where other aspects of ‘normal’ day-to-day life have been stripped back and discusses the concept of a ‘now normal’ as the globe begins to work to come to terms with life in the wake of the COVID-19 pandemic and its as yet not fully known implications.

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