EP172: Cut the Guesswork with Real-Time Spend Models

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iGaming World: Day to Day

SiGMA Group

183 episodes

4 days ago

Welcome to iGaming World: Day-to-Day by SiGMA Group – your daily pulse on iGaming, tech, and business. Here, we cut through the noise, with episodes covering sharp observations, timely regulatory updates, and trends that impact the industry. Beyond the traditional podcast format, you’ll also find in-depth business-to-government interviews, hot topic discussions and global conference highlights, all under one platform. Fast. Focused. Essential. Plug in, press play, and stay privy to all the conversations driving iGaming forward, day in, day out.

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EP172: Cut the Guesswork with Real-Time Spend Models

iGaming World: Day to Day

14 minutes 3 seconds

1 week ago

EP172: Cut the Guesswork with Real-Time Spend Models

In this insightful session, Yaroslav Babych, Chief Commercial Officer at ZM Team, delves into how real-time spend models are transforming the relationship between operators and affiliates in the iGaming industry. Exploring data transparency, traffic quality, and financial stability, Yaroslav breaks down why spend-based strategies are becoming the preferred model for performance-driven marketing teams. Gain exclusive insights into BI analytics, media buying challenges, and sustainable profitability in a fast-evolving digital market.

Speaker: Yaroslav Babych, Chief Commercial Officer at ZM Team

Connect with the iGaming community: ⁠⁠⁠⁠⁠⁠https://linktr.ee/sigmaworld⁠