In this episode of If You Know You Grow, I sit down with Jess Ruhfus, powerhouse entrepreneur, connector, and Co Founder of No.2, to unpack one of the most under-utilised but game-changing strategies in business today: partnerships.one of the most under-utilised but game-changing strategies in business today: partnerships.

Jess shares her journey from building (and selling) a collaboration marketing platform used by thousands of brands globally, to her latest venture, No.2, a disruptive D2C business proving that partnerships can fuel exponential growth. Together, we explore why traditional digital marketing is becoming increasingly costly and competitive, and how partnerships offer an alternative that can be up to 35x more profitable.

Expect an open and practical conversation that cuts through the buzzwords. Jess and I break down:

• The real economics behind partnership marketing vs digital ads.

• Why brand collaborations outperform even the smartest paid campaigns.

• How small and growing brands can use partnerships to punch above their weight.

• Stories of unexpected collaborations that unlocked new audiences and massive ROI.

If you’re tired of pouring money into ads that aren’t moving the needle, this conversation will change the way you look at growth. Sometimes, the key to growing faster isn’t shouting louder, it’s teaming up with the right people.