Welcome to the ‘If These Walls Could Talk’ podcast by Rachel Usher. I am an accomplished Interior Designer and solopreneur, having built my design practice from nothing into an an award winning and published studio.
During my journey I found the business side of interiors to be secretive and largely conducted from behind the curtain, leaving business owners like myself grappling with the unique complexities of running a design business, having to learn many things through trial and error.
Well here’s the thing, it doesn’t have to be that way!
This show is designed for design professionals. Together, with our guests we demystify the business of Interiors. This is the place where we hear from the personal experiences of some incredible people that work within the design industry, from entrepreneurs to business experts. Together we unravel some of those truth tales about what it really means, to not only survive, but to thrive in the creative world of business.
This podcast is sponsored by Rachel Usher Interior Design.
https://www.thebusinessofinteriors.co.uk/
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the ‘If These Walls Could Talk’ podcast by Rachel Usher. I am an accomplished Interior Designer and solopreneur, having built my design practice from nothing into an an award winning and published studio.
During my journey I found the business side of interiors to be secretive and largely conducted from behind the curtain, leaving business owners like myself grappling with the unique complexities of running a design business, having to learn many things through trial and error.
Well here’s the thing, it doesn’t have to be that way!
This show is designed for design professionals. Together, with our guests we demystify the business of Interiors. This is the place where we hear from the personal experiences of some incredible people that work within the design industry, from entrepreneurs to business experts. Together we unravel some of those truth tales about what it really means, to not only survive, but to thrive in the creative world of business.
This podcast is sponsored by Rachel Usher Interior Design.
https://www.thebusinessofinteriors.co.uk/
Hosted on Acast. See acast.com/privacy for more information.
Summary
In this engaging conversation, Rachel Usher interviews freelance copywriter Lucy Banwell, who specialises in the property and interiors industry. Lucy shares her journey from journalism to copywriting, emphasising the importance of understanding client needs, crafting compelling narratives, and connecting imagery with words. The discussion delves into the nuances of targeting ideal clients, identifying pain points, and the significance of building trust through effective communication. Lucy also highlights the value of client feedback and the human element in copywriting, especially in the age of AI. In this conversation, Lucy Banwell and Rachel Usher discuss the evolving role of AI in communication, particularly in the context of interior design. They emphasise the importance of maintaining a unique voice, building personal connections with clients, and the necessity of transparency and trust in client relationships. The discussion also highlights the significance of team dynamics and the human touch in a competitive market, as well as the effectiveness of calls to action on websites. Finally, they reflect on the legacy they wish to leave and their future goals in the industry.
Key Takeaways
Chapters
00:00: Introduction to Lucy Banwell and Her Journey
05:58: Connecting Copy with Imagery
12:01: Identifying Client Pain Points and Motivations
18:03: The Importance of Process in Design
24:00: The Value of Client Feedback
30:00: The Human Element in Copywriting vs AI
37:40: Building Personal Connections with Clients
46:50: Transparency and Trust in Client Relationships
52:11: Legacy and Future Goals
Connect with the host: @thebusinessofinteriors
Website: https://www.lucybanwell.com/
LinkedIn: https://www.linkedin.com/in/lucy-banwell-%F0%9F%8F%A1-664b802b/
This podcast is sponsored by Usher & Co Interior Design.
Buy tickets to the Business Of Interiors 2025 Community Summit: https://www.thebusinessofinteriors.co.uk/2025-community-summit
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Hosted on Acast. See acast.com/privacy for more information.