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If These Walls Could Talk by The Business of Interiors
RACHEL USHER
30 episodes
1 month ago

Welcome to the ‘If These Walls Could Talk’ podcast by Rachel Usher. I am an accomplished Interior Designer and solopreneur, having built my design practice from nothing into an an award winning and published studio. 


During my journey I found the business side of interiors to be secretive and largely conducted from behind the curtain, leaving business owners like myself grappling with the unique complexities of running a design business, having to learn many things through trial and error.


Well here’s the thing, it doesn’t have to be that way!


This show is designed for design professionals. Together, with our guests we demystify the business of Interiors. This is the place where we hear from the personal experiences of some incredible people that work within the design industry, from entrepreneurs to business experts. Together we unravel some of those truth tales about what it really means, to not only survive, but to thrive in the creative world of business.


This podcast is sponsored by Rachel Usher Interior Design.


https://www.thebusinessofinteriors.co.uk/


Hosted on Acast. See acast.com/privacy for more information.

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Business
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All content for If These Walls Could Talk by The Business of Interiors is the property of RACHEL USHER and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to the ‘If These Walls Could Talk’ podcast by Rachel Usher. I am an accomplished Interior Designer and solopreneur, having built my design practice from nothing into an an award winning and published studio. 


During my journey I found the business side of interiors to be secretive and largely conducted from behind the curtain, leaving business owners like myself grappling with the unique complexities of running a design business, having to learn many things through trial and error.


Well here’s the thing, it doesn’t have to be that way!


This show is designed for design professionals. Together, with our guests we demystify the business of Interiors. This is the place where we hear from the personal experiences of some incredible people that work within the design industry, from entrepreneurs to business experts. Together we unravel some of those truth tales about what it really means, to not only survive, but to thrive in the creative world of business.


This podcast is sponsored by Rachel Usher Interior Design.


https://www.thebusinessofinteriors.co.uk/


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Business
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Episode 06: Marketing Strategies For Interior Designer's With Renee Bush
If These Walls Could Talk by The Business of Interiors
58 minutes 25 seconds
1 month ago
Episode 06: Marketing Strategies For Interior Designer's With Renee Bush

In this episode, Rachel Usher interviews Renée Bush, founder of Tandem, a boutique design agency in the US. They discuss the importance of aligning business strategy with design, focusing on authenticity and emotional deliverables to attract the right clients. Renee spent time crafting the marketing strategy for internationally renowned design studio, Studio McGee so she is able to provide insightful strategy advice through her understanding of the design industry and client process. She also shares insights on setting boundaries, understanding unique value, and creating a business that reflects personal values and goals.


Keywords

interior design, business strategy, authenticity, emotional deliverables, client attraction


Takeaways

  • Authenticity in design attracts the right clients.
  • Emotional deliverables are key to client satisfaction.
  • Setting boundaries enhances personal and professional life.
  • Understanding your unique value is crucial for success.
  • Aligning business strategy with design leads to growth.
  • Clear messaging prevents client confusion.
  • Niche marketing can be a powerful tool.
  • Balancing work and personal life is essential.
  • Community over competition fosters growth.
  • Investing in quality over quantity benefits long-term success.


Sound bites

  • Authenticity attracts the right clients.
  • Emotional deliverables matter.
  • Set boundaries for success.
  • Know your unique value.
  • Align strategy with design.

Chapters

  • 00:00:00 Introduction to Renée Bush
  • 00:03:00 Aligning Strategy with Design
  • 00:09:00 The Importance of Authenticity
  • 00:15:00 Emotional Deliverables
  • 00:21:00 Setting Boundaries
  • 00:27:00 Understanding Unique Value
  • 00:33:00 Niche Marketing
  • 00:39:00 Balancing Work and Life
  • 00:45:00 Community Over Competition
  • 00:51:00 Investing in Quality


✨ Links:

  • Renee's agency-Tandem : https://with-tandem.com/about
  • Renee's Instagram: https://www.instagram.com/with_tandem?utm_source=ig_web_button_share_sheet&igsh=MXU3Yms1bDQxOGRkeg==
  • The Business of Interiors: https://www.thebusinessofinteriors.co.uk/
  • The Business of Interiors Instagram: https://www.instagram.com/thebusinessofinteriors/


This podcast is sponsored by Usher & Co Interior Design.


If you enjoy this podcast please could we ask that you leave a review.


Hosted on Acast. See acast.com/privacy for more information.

If These Walls Could Talk by The Business of Interiors

Welcome to the ‘If These Walls Could Talk’ podcast by Rachel Usher. I am an accomplished Interior Designer and solopreneur, having built my design practice from nothing into an an award winning and published studio. 


During my journey I found the business side of interiors to be secretive and largely conducted from behind the curtain, leaving business owners like myself grappling with the unique complexities of running a design business, having to learn many things through trial and error.


Well here’s the thing, it doesn’t have to be that way!


This show is designed for design professionals. Together, with our guests we demystify the business of Interiors. This is the place where we hear from the personal experiences of some incredible people that work within the design industry, from entrepreneurs to business experts. Together we unravel some of those truth tales about what it really means, to not only survive, but to thrive in the creative world of business.


This podcast is sponsored by Rachel Usher Interior Design.


https://www.thebusinessofinteriors.co.uk/


Hosted on Acast. See acast.com/privacy for more information.