Welcome to the new age of demand creation - where authenticity, AI, and generational buying habits are rewriting the rules of pricing and selling. In this episode of If Prices Could Talk, Tracy Dent is joined by Jeet Mukherjee and Greg James to unpack why and how consumer demand is impacting enterprise buying behavior.
We discuss:
ABOUT GREG
Granted with 14 patents, Greg is a 30-year industry veteran who has led engineering teams at companies like Intel, Verizon, and Google. Throughout his career, he has led mechanical design teams, enabled customers to manufacture with Intel's advanced SMT and socketed chips, and developed and delivered thermal and mechanical solutions for mobile PCs.
CHAPTERS
00:00 Introductions
02:16 When B2B buying decisions feel like B2C
08:23 Enterprise influence through data vs. emotion and brand differentiation
13:32 Understanding demand creation and B2B2C, B2P
20:03 How buying habits are changing and the impact on pricing and sales
31:25 How changing consumerism is changing the economy
45:11 How capitalism and B2B will continue to evolve; Economy 2.0