How to drive industrial growth and value with Per Ohstrom, Chief Outsiders

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/b1/e1/c4/b1e1c4e5-7052-60a6-9a0c-260e4458562d/mza_4593908185100969961.jpg/600x600bb.jpg

If Prices Could Talk

Holden Advisors

44 episodes

5 days ago

Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B. Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.

Business

RSS

All content for If Prices Could Talk is the property of Holden Advisors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42569064/42569064-1733085062089-024cd265900bb.jpg

How to drive industrial growth and value with Per Ohstrom, Chief Outsiders

If Prices Could Talk

38 minutes 14 seconds

8 months ago

How to drive industrial growth and value with Per Ohstrom, Chief Outsiders

In this episode, host Tracy Dent is joined by Per Ohstrom, CMO and Partner at Chief Outsiders, and Pete Morelli, Partner at Holden Advisors, for a deep dive into private equity, pricing strategies, and industrial market trends.

We explore key challenges and opportunities for 2025, from the impact of tariffs on supply chains to the pitfalls of traditional cost-cutting strategies. We also discuss how private equity firms can unlock hidden value in their portfolio companies by focusing on pricing power, commercial excellence, and aligning stakeholders.

If you’re a private equity leader, industrial CEO, or commercial strategist, this episode will equip you with insights on navigating uncertainty, driving value, and creating sustainable growth.

ABOUT PER

Per is a CMO and Partner at Chief Outsiders, with 20+ years of international marketing and P&L leadership in $1-2 billion blue chip and private industrial companies. He supports CEOs that want to make their companies more market focused, building cross-functional teams that consistently perform. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he brings advanced marketing experience to industrials.

Per’s LinkedIn: https://www.linkedin.com/in/perohstrom/

Pete’s LinkedIn: https://www.linkedin.com/in/petermorelli/

Tracy’s LinkedIn: https://www.linkedin.com/in/tracyleighdent/

AGENDA TOPICS

00:00 Introductions

03:09 The current private equity landscape

07:50 Driving growth in industrials

15:13 Transitioning from cost-plus to value-based pricing

21:08 Aligning PE firms, portfolio company CEOs, and commercial strategy

28:41 Winning with sales and implementing price changes

34:00 Advice for PE and industrial leaders