How Ferrari became Europe’s most valuable car brand

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If Prices Could Talk

Holden Advisors

44 episodes

5 days ago

Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B. Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.

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How Ferrari became Europe’s most valuable car brand

If Prices Could Talk

36 minutes 9 seconds

8 months ago

How Ferrari became Europe’s most valuable car brand

In this episode, Jeet Mukherjee and Pete Morelli join Tracy Dent to break down Ferrari’s differentiation and quality of revenue strategy, Honda & Nissan’s $60B deal collapse, and Nike's possible path to a comeback.

We discuss:

- How Ferrari became the most valuable carmaker in Europe at a $90B valuation

- What the Honda-Nissan failed merger tells us about the auto market

- How Nike’s new partnership is a comparison to their Michael Jordan era - and what it tells us about today's consumer markets

CHAPTERS

00:00 Introductions

00:31 WSJ:The Wild Economics Behind Ferrari’s Domination of the Luxury Car Market https://www.wsj.com/articles/the-wild-economics-behind-ferraris-domination-of-the-luxury-car-market-8427dff0

18:21 Forbes: Honda CEO Plays Hardball By Demanding That Nissan CEO Resign https://www.forbes.com/sites/peterlyon/2025/02/22/honda-ceo-insists-nissan-ceo-must-resign-for-merger-to-go-ahead/

21:56 Predictions for the auto manufacturer market

26:26 The New York Times: Nike Bets Big on Kim Kardashian https://www.nytimes.com/2025/02/18/style/nike-skims-kim-kardashian.html

Jeet’s LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/

Pete’s LinkedIn: https://www.linkedin.com/in/petermorelli/

Tracy’s LinkedIn: https://www.linkedin.com/in/tracyleighdent/