The Power of Business Storytelling - Interview with Lyn Graft

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If Not Now Wen Podcast

Wen Zhang

129 episodes

2 days ago

Dreaming of venturing into the world while growing up in an isolated mountain town in rural China, Wen completely transformed her life by teaching herself English using a cassette machine. Despite countless challenges, she pushed forward to become the only person who ever left her hometown, and achieves her dream of seeing the world four years later. On this channel, you will meet different entrepreneurs, who have accomplished unimaginable feats, to share their dreams, the ups, the downs, and everything in between, while giving you a peek behind the curtains of how they make it possible!

Entrepreneurship

Business

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Entrepreneurship

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The Power of Business Storytelling - Interview with Lyn Graft

If Not Now Wen Podcast

55 minutes 55 seconds

2 years ago

The Power of Business Storytelling - Interview with Lyn Graft

In today’s episode of If Not Now Wen, we’re excited to talk with special guest Lyn Graft. Lyn is the Chief Story Officer at Shār Snacks, founder of Storytelling for Entrepreneurs, and author of the best-selling book, Start With Story.

He has filmed over 1,000 entrepreneurs including the founders of Starbucks, Whole Foods, TOMS, and LinkedIn. He co-created and produced CNBC’s first primetime TV series ‘American Made’ and has produced 1,200 videos for entities such as Entrepreneur Magazine, Microsoft, Dell, and Nestle.

Lyn founded 8 companies and has raised $10.0M in venture funding and serves or has served on advisory boards for SXSW, Dell, and Empowering a Billion Women. Lyn has given over 50 keynote presentations on entrepreneurial and business storytelling at entities such as HP, Dell, EY, EO, SXSW, Wharton School of Business, and the University of Texas. He also is a mentor at the SKU Consumer Packaged Goods Accelerator, Founding Institute Startup Accelerator, and EBW Women Executive Accelerator.

Lyn is passionate about sharing what he has learned and channeling his gifts and experience to help other entrepreneurs. Lyn has so much incredible wisdom to share, and I know you're going to love this episode and get so many amazing takeaways.

We talk about:

🔹 Blazing trails and discovering a passion for capturing inspiring founders’ stories

🔹 The most important asset you have as a founder

🔹 The do’s and don’ts of great entrepreneurial storytelling

🔹 One of the fastest ways that a founder can come up with a good starting origin story

🔹 Discovering your power and how you can differentiate yourself

Curious to hear more from Lyn and his inspiring story? Catch today’s episode right here!

Connect with Lyn:

START WITH STORY - Book by Lyn Graft

https://www.amazon.com/Start-Story-Entrepreneurs-Guide-Business/dp/1544501390/ref=sr_1_1?crid=2QT2XT5QHXOLH&keywords=lyn+graft+story&qid=1690993295&sprefix=lyn+graft+story%2Caps%2C140&sr=8-1

SHĀR SNACKS – Organic Trail Mix Site

https://sharsnacks.com

CREATE – Online Storytelling Course for Founders

https://www.storytellingforentrepreneurs.com/lyn_graft

LYN GRAFT – Author & Speaker Site

http://lyngraft.com