For this episode, we’ve virtually travelled across the pond and I’m so excited that my guest is Andrea Nieto of the Design Futures team at Adidas in Portland, United States.
To me, Adidas is a brand that represents youthful forward thinking. In this episode we discuss the power of seeing past the hurdles directly in front of us and toward the vision of what we want our future to be like. We delve deeper into the twists and turns of Andrea’s career path to date as people often assume that successful creatives just follow a straight line.
We also discuss the future in regard to new materials and concepts at Adidas such as the highly anticipated robotically woven ‘Futurecraft Strung’ trainers using a state-of-the-art textile.
'Looking to the future' through Andrea’s eyes is about highlighting that we all have the opportunity to change our path if we stay determined and committed. This episode also highlights that even as one individual you have the power to change things for people around the globe. It was important to balance the conversation about the individual and also the global brand at large as it ties into the concept that no matter how insignificant you feel through small and consistent movements you can change the world!
If you’d like to learn more about Adidas, you can do via www.adidas.com and @adidas
For more information on the ‘FutureCraft Strung’ project visit: www.Kramweisshaar.com
In addition, this series also aims to spread awareness about a charity that is close to the heart of each guest. ‘Understructable’ is a non-profit organisation that helps domestic abuse survivors rebuild their lives by focusing on promoting healing and rediscovery of self-worth. Cora Lee, an ex-adidas member, began the employment program to allow survivors make their way to financial independence from their perpetrators.
Cora teaches her apparel design skills, and, in this organisation, they focus on creating sustainable products from post-consumer waste. For more information visit: @we.are.undestructable and www.undestructable.org
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