Your identity isn’t just a statement—it’s a strategy. From hoodies to hip-hop, from cultural influence to corporate boardrooms, the way you show up shapes your brand, market perception, and profitability. In this Masterclass episode, Evante Daniels breaks down the psychology of brand confidence, the power of personal style in business, and why cultural IP is one of the most undervalued (yet high-impact) assets in driving real ROI. We also dive into real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital. But here’s the reality: if you don’t tie your branding and positioning to ROI, the market won’t either. Evante unpacks why companies cut diversity initiatives, why cultural branding often gets overlooked, and how to make sure your brand identity drives revenue, reach, and relevancy where it matters most.