How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage

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IDEA GENERATION

40 episodes

1 day ago

Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.

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How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage | IDEA GENERATION

IDEA GENERATION

45 minutes 39 seconds

3 years ago

How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage | IDEA GENERATION

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea

Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage. In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

Learn how to start your own brand with Shopify: https://www.shopify.com/learn

Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Larussell

Executive Producer:

Helena Ox

Producer:

John Walaszek

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson