In this episode of Iconic Insights, Shona Cowley, founder of The Rainbow Vault and The Venture Vault, recounts her journey from studying computer science to becoming a successful graphic designer and entrepreneur.

Shona’s passion for empowering others is evident as she discusses her vision for Venture Vault, a platform designed to support aspiring entrepreneurs in launching their own businesses. This initiative will provide resources such as branding and website-building tools, along with community support, offering the guidance she wished she had when starting out.

Throughout the podcast, Shona shares valuable insights on managing client relationships, setting boundaries, and understanding the value of your work. She emphasises the importance of choosing clients who value your contributions and being selective about the projects you take on. Shona also highlights the role of word-of-mouth in her success, noting that strong, trusting relationships with clients have been a key factor in her business growth.

Overall, Shona Cowley’s story provides actionable advice on creating a successful design strategy, blending creativity with a strategic approach, and persevering in business. Her client management insights and emphasis on value creation make her story particularly relevant for anyone seeking to excel in the competitive world of marketing and design.

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