“Corporate communications is in-fact a strategic function with tactical arms for application. It’s not about going to cocktail parties, or writing speeches, it’s actually about honing the narrative of the organization stemming from its strategic objectives,” Dionne Ligoure, Head of Corporate Communications at Caribbean Airlines.
Mike Klein, Founder of #WeLeadComms, chats with Dionne, a true corporate communications leader with two decades of experience, about why internal comms pros need to step up and prove their value in order to be recognized as the strategic leaders they truly are.
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