In this ICEF Podcast we’re talking about startups and it is always fascinating to hear the stories of the people behind these new initiatives, the newcomers in the marketplace: what drives them, which ideas do they have, which problems are they solving, how can their product or service add value, and where do they find the time, the energy, the funds, the tenacity to keep going even when the going gets tough sometimes. We have invited three start-up founders: three entrepreneurs who made time in their busy agendas not only to tell us about their story and explain their format/concept, but also to share with us their ambitions and strategic objectives for the coming years.