A Better Way to Market: Millie Katzen with Cumulus Media joins ICA President, Sheila Zaricor-Wilson to explain what geofencing is and how it can benefit our industry.

Millie's Bio:
Millie Katzen is a Certified Radio Marketing and Digital Expert, who has been in advertising for over 42 years. She has worked in markets including Albuquerque, Memphis, and Chicago.

She is currently the Key Account Manager for Cumulus Media in Memphis.

Millie has worked with local and national advertisers, but particularly loves to help local advertisers grow their business, through educating them on the benefits of radio and how utilizing digital can take them to the next level in marketing their business.

Millie believes in giving back and raises money for St Jude Children’s Hospital by running marathons.

You can reach her at millie.katzen@cumulus.com or 901-230-3164.