Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
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Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
Why Process Is the Real Super Power: Great Discussion with Yoshika Hirata
IBF On Demand
33 minutes
4 months ago
Why Process Is the Real Super Power: Great Discussion with Yoshika Hirata
In this episode, I sit down with Yoshika Hirata, Senior Director of Integrated Business Planning at Xponential Fitness, to explore a powerful yet often overlooked truth great people alone can’t fix bad processes. We unpack how strong, structured processes not only enable success but actually attract and retain top talent, while broken ones push them away. Yoshika shares how she uses OGSM (Objectives, Goals, Strategies, and Measures) to align supply chain planning, and why she believes S&O...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
