Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
All content for IBF On Demand is the property of IBF0 Eric Wilson CPF and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
The Question That Changes Everything: What You Need in Your S&OP/IBP
IBF On Demand
23 minutes
3 months ago
The Question That Changes Everything: What You Need in Your S&OP/IBP
I dive into the often-overlooked secret to a successful S&OP process: asking the right questions. It's not about dashboards or software, it’s about fostering curiosity, healthy conflict, and conversation that surfaces blind spots and misalignment. I’ll share the four essential questions every planning team should be asking and explain why the goal of your S&OP meeting isn’t agreement, it’s clarity. If you’re not challenging assumptions, you’re not moving forward. This episode is your ...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
