Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
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Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
STOP CHASING HEADLINES AND TWEETS: Planning Through the Chaos: Tariffs and Price Hikes
IBF On Demand
20 minutes
3 months ago
STOP CHASING HEADLINES AND TWEETS: Planning Through the Chaos: Tariffs and Price Hikes
Everyone’s talking about tariffs, and price hikes are already hitting. In this episode, I break down what’s really happening behind the headlines and constantly changing policies from the oval office and how it impacts demand planning, forecasting, and inventory strategy. We’ll unpack the ripple effects of guaranteed price increases, what the data are actually telling us, and why chasing the news cycle can break your planning process. Most importantly, I’ll share practical steps you can take ...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...