Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
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Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
S&OP Leadership and Collaboration: Insights with Meredith Cannon
IBF On Demand
30 minutes
11 months ago
S&OP Leadership and Collaboration: Insights with Meredith Cannon
In this special follow-up episode and the second part of our 2-part series, I sit down with Meredith Cannon, Sr. Director of S&OP at Bimbo Bakeries. Building on discussions from the recent IBF Orlando conference, we dive into the pivotal role of cross-functional collaboration in demand planning and S&OP, explore consumption-based forecasting, and discuss how leadership in our field is evolving. Tune in for Meredith’s expert insights and actionable strategies to elevate your planning p...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
