Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
All content for IBF On Demand is the property of IBF0 Eric Wilson CPF and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
Inside the Pages: A Deep Dive into the Practical Guide to Sales & Operations Planning (S&OP/IBP)
IBF On Demand
32 minutes
1 year ago
Inside the Pages: A Deep Dive into the Practical Guide to Sales & Operations Planning (S&OP/IBP)
In this insightful episode, I sat down with Imane (Amy) Sabeh, the Director of Global S&OP at KBI Biopharma and my co-author of the latest book Practical Guide to Sales and Operations Planning (S&OP/IBP). Together, we unveil what readers can expect from this timely and essential guide that’s flying off the shelves. Discover why this book is perfect for the current landscape, what makes it a must-have resource, and gain a behind-the-scenes look at the purpose and thought process behind...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
