Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
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Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
Highlights from Leadership Forum Part 1: S&OP and A Conversation with Patrick Bower
IBF On Demand
31 minutes
1 year ago
Highlights from Leadership Forum Part 1: S&OP and A Conversation with Patrick Bower
In this first installment of a two-part series, I bring you a special interview with Patrick Bower, a supply chain expert with extensive experience and deep insights in the field. Fresh from the IBF Orlando conference, I ask Patrick some of the same tough questions I posed as moderator at the leadership forum. Join us as we dive into topics like S&OP, collaboration, transparency, and explore where we agree—and respectfully disagree—on the scope of S&OP/IBP. This episode offers a rare ...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
