Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
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Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
Elevating S&OP Through Finance & Leadership: A Conversation with Cynthia Trevino de Leon
IBF On Demand
33 minutes
10 months ago
Elevating S&OP Through Finance & Leadership: A Conversation with Cynthia Trevino de Leon
In this insightful interview, I sat down with Cynthia Trevino de Leon, CFO at Mexilink and a driving force behind their emerging S&OP process. We explore the crucial role of finance in S&OP/IBP, the importance of linking KPIs directly to the income statement and balance sheet, and how this financial lens can foster stronger collaboration and shared strategy across the organization. Cynthia also shares her experiences as part of Chief—an empowering community of women executives—and off...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
