Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
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Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
[CPFR in the Modern Era]: European Insights with Viktoriia Khorolska
IBF On Demand
29 minutes
8 months ago
[CPFR in the Modern Era]: European Insights with Viktoriia Khorolska
Join me in this enlightening episode as I interview Viktoriia Khorolska, a leading expert from Ukraine and Germany, on the role of Collaborative Planning and Forecast Replenishment (CPFR) in today's supply chain management. We explore whether CPFR remains crucial in modern business, compare regional practices across Europe, and discuss how evolving market dynamics are reshaping collaborative strategies. Tune in for actionable insights that could redefine your approach to planning and replenis...
IBF On Demand
Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're ...
