This special edition episode gathers Anthony Carrano, Rudy Rodriguez, and Eddie Bader to reflect on a year of conversations with leaders in the Microsoft Partner ecosystem. The discussion highlights transformative themes such as trust, specialization, innovation, community building, and the evolving landscape of mergers & acquisitions (M&A).
Key Discussion Points:
• The central role of trust and culture in successful partnerships
• Specialization vs. adaptability: how to balance expertise with client needs
• Best practices for collaborating within the Microsoft partner network
• Growth strategies, including the rise of M&A for smaller partners
• The impact of community, volunteerism, and IMCP’s global network
• Stories of resilience, innovation, and business transformation
Notable Quotes:
“Trust is the currency; culture is the compound interest.”
“A sale-ready business is a better business, even if you never sell.”
“Your brand is built in the community long before it’s built in the boardroom.”
Listener Links / Resource
International Association of Microsoft Channel Partners: Website
Guest:
Eddie Bader (https://www.linkedin.com/in/eddie-bader-670b53119/)
International President of IAMCP
Co-founder of RYZE Partners (https://www.ryze-partners.com/)
Hosts:
Anthony Carrano, Principal at Dunamis Marketing: LinkedIn
Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn
Dunamis Marketing Corporate Website: Dunamis Marketing
Podcast Website: IAMCP Podcast