In this episode, we'll discuss how the booming agricultural market in the U.S. presents new opportunities for you. The U.S. is becoming a lucrative market for biologicals, especially microbial products, due to their alignment with existing chemical models and ease of production.

However, entering the U.S. market comes with its challenges, including understanding distribution channels, conducting local field trials, hiring the right staff, and meeting supply demands. Despite these hurdles, there are great opportunities ahead.

Future growth in the U.S. biologicals market will depend on expanding into row crops and developing solutions for currently uncontrolled pests. The U.S. also excels in innovative product regulation, creating a robust biostimulant market, although inconsistent state-level regulations pose some challenges.

Take note of these insights and see how you can leverage these trends to benefit your own agricultural practices. Stay tuned and explore these opportunities with us!