GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?

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IAB.THERE

IAB (Interactive Advertising Bureau)

116 episodes

9 months ago

IAB THERE podcast is the audio version of our daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.

Hosted on Acast. See acast.com/privacy for more information.

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All content for IAB.THERE is the property of IAB (Interactive Advertising Bureau) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

IAB THERE podcast is the audio version of our daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

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GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?

IAB.THERE

36 minutes 11 seconds

4 years ago

GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?

GumGum CEO Phil Schraeder and IAB and IAB Tech Lab's Angelina Eng discuss how audience targeting will need to evolve amidst a wave of privacy regulations and third-party cookie phase-outs. They will also look at a new landmark study from GumGum and Dentsu Aegis Network which, for the first time, has proven the efficacy of contextual targeting over behavioral targeting.

Hosted on Acast. See acast.com/privacy for more information.