The cookie-less future

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/49/72/8d/49728d7c-5dad-c3de-e1f8-23f32bf6cb7f/mza_7557260131857911920.jpeg/600x600bb.jpg

IAB.Real

IAB (Interactive Advertising Bureau)

15 episodes

9 months ago

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.

Hosted on Acast. See acast.com/privacy for more information.

All content for IAB.Real is the property of IAB (Interactive Advertising Bureau) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

The cookie-less future

IAB.Real

35 minutes 2 seconds

5 years ago

The cookie-less future

What’s at stake for marketers and agencies in a cookie-less future? Are they ready for the end of third-party cookies, or are they fiddling while the addressable internet burns? In this week’s episode of IAB REAL, our three provocateurs dig into what Google’s January announcement that Chrome will stop supporting third-party cookies really means and why it really matters. What do brands and agencies need to do in order to continue getting their messages in front of the right consumers at the right moments? Why is this urgently important for the C-Suite and not something you can outsource to the tech people to set it and forget it?

Hosted on Acast. See acast.com/privacy for more information.