How the Ad Agency Model Is Evolving (POV from a Former Insider)

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IAB.Real

IAB (Interactive Advertising Bureau)

15 episodes

9 months ago

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.

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All content for IAB.Real is the property of IAB (Interactive Advertising Bureau) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

How the Ad Agency Model Is Evolving (POV from a Former Insider)

IAB.Real

31 minutes 23 seconds

5 years ago

How the Ad Agency Model Is Evolving (POV from a Former Insider)

In this episode of IAB Real, IAB CEO Randall Rothenberg gathers insights from IAB’s very own ad agency insider, IAB President David Cohen whose 21-year career at IPG included senior roles at both MAGNA and Universal McCann (UM). What are David’s thoughts on coming to a trade association from the advertising industry? What will the advertising agency landscape look like five years from now? Is the current advertising agency model holding the industry back? Tune in to find out more.

Hosted on Acast. See acast.com/privacy for more information.