The IAA MOBILITY Visionary Club, hosted by Sarah Harmann and supported by BCG, gain a comprehensive overview of current and future trends in the mobility sector, and explore various topics and aspects of IAA MOBILITY. In each Visionary Club session, an expert selected in collaboration with BCG delivers a 5-10 minute inspirational talk live on LinkedIn. This segment focuses on cutting-edge topics and innovations in the mobility sector. Following the talk, there is a 15-20 minute interactive Q&A session, where moderator Sarah Harmann fields questions from the LinkedIn audience. Each session is published as a podcast afterwards.
IAA MOBILITY 2025, held from September 9-14 in Munich, is the leading international platform for showcasing innovative mobility solutions, from micromobility and cars to bicycles and new public transport. With a strong focus on sustainability and technology, IAA MOBILITY unites all stakeholders in the mobility ecosystem to drive progress and innovation.
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The IAA MOBILITY Visionary Club, hosted by Sarah Harmann and supported by BCG, gain a comprehensive overview of current and future trends in the mobility sector, and explore various topics and aspects of IAA MOBILITY. In each Visionary Club session, an expert selected in collaboration with BCG delivers a 5-10 minute inspirational talk live on LinkedIn. This segment focuses on cutting-edge topics and innovations in the mobility sector. Following the talk, there is a 15-20 minute interactive Q&A session, where moderator Sarah Harmann fields questions from the LinkedIn audience. Each session is published as a podcast afterwards.
IAA MOBILITY 2025, held from September 9-14 in Munich, is the leading international platform for showcasing innovative mobility solutions, from micromobility and cars to bicycles and new public transport. With a strong focus on sustainability and technology, IAA MOBILITY unites all stakeholders in the mobility ecosystem to drive progress and innovation.
IAA MOBILITY Visionary Club Live x Sören Holz, VP Strategy, Business Development, Customer Care at BMW
IAA MOBILITY Visionary Club
21 minutes
1 month ago
IAA MOBILITY Visionary Club Live x Sören Holz, VP Strategy, Business Development, Customer Care at BMW
In the first live episode of the Visionary Club Podcast at IAA MOBILITY, our host Sarah Harman welcomes Sören Holz, VP Strategy, Business Development, Customer Care at BMW. Sören Holz offers fascinating insights into the transformation from a traditional aftersales business to a holistic approach to customer support and care. He explains why the customer journey extends far beyond the purchase itself and how BMW is redefining the ownership experience with Proactive Care. The focus is on predictive maintenance, digital services via the MyBMW app, remote diagnostics, and personalized communication designed to build trust and peace of mind.
We discuss BMW’s “Relax, we care” service philosophy, the use of AI in customer interactions, and the expansion of Proactive Care to the MINI brand. Sören Holz also explains why customer loyalty is a crucial competitive advantage and how BMW is modernizing its dealer networks and service processes to exceed customer expectations worldwide.
IAA MOBILITY Visionary Club
The IAA MOBILITY Visionary Club, hosted by Sarah Harmann and supported by BCG, gain a comprehensive overview of current and future trends in the mobility sector, and explore various topics and aspects of IAA MOBILITY. In each Visionary Club session, an expert selected in collaboration with BCG delivers a 5-10 minute inspirational talk live on LinkedIn. This segment focuses on cutting-edge topics and innovations in the mobility sector. Following the talk, there is a 15-20 minute interactive Q&A session, where moderator Sarah Harmann fields questions from the LinkedIn audience. Each session is published as a podcast afterwards.
IAA MOBILITY 2025, held from September 9-14 in Munich, is the leading international platform for showcasing innovative mobility solutions, from micromobility and cars to bicycles and new public transport. With a strong focus on sustainability and technology, IAA MOBILITY unites all stakeholders in the mobility ecosystem to drive progress and innovation.
