Pouring purpose into business: from vineyards to supply chains What connects fine wine and cleaning technology? More than you’d think. In this episode of Business Dialogues, John de Bruijn (Clavis Wine Import) and Frank van de Ven (i-team Global) share their vision on building healthier industries.     In this episode, you’ll learn: · Why true sustainability in wine means protecting biodiversity, not just adding a label · How healthy buildings and healthy products are two sides of the same coin · What it takes to manage supply chains responsibly, from vineyards to cleaning tech · Why long-term value comes from resisting shortcuts and staying true to your purpose   Both leaders show that purpose is not an add-on, but a long-term business choice. One that shapes trust, resilience, and impact across industries.