Built to last: purpose, products and the planet What does it mean to build a business that stands the test of time? In this episode, Martijn Bos (BOSKA) and Frank van de Ven (i-team Global) discuss how long-term value begins with timeless products, conscious ownership and clear values. From BOSKA’s lifetime guarantee to i-team’s impact strategy on water and ownership, this is a conversation about making meaningful choices and sticking with them. In this episode, you’ll learn: • Why designing for durability changes everything • How sustainability becomes part of daily decision-making • Why purpose is good for business, especially long-term A candid exchange between two leaders who believe that doing good is a decision you make every day.