What if the best way to grow your mortgage business was sitting in your Facebook friends list? Jim Pearson didn’t need ads or fancy automation to generate leads—just a spreadsheet, some well-written DMs, and a little courage. In this episode, he breaks down exactly how he turned 500 direct messages into 20 legit mortgage leads, and how he’s using tools like TextExpander to scale his communication without burning out. If you’re hesitant to reach out to your network, this episode is your playbook for doing it right—and doing it consistently. We’ll cover: No List? No Problem. – How copying his Facebook friends into a spreadsheet became a 20-lead strategy. DM with Intention – Why personalized messaging beats mass outreach—and what to say to get replies. The Birthday Bump – A simple follow-up trick that reactivates cold DMs without feeling pushy. TextExpander Tactics – How Jim uses this tool to send polished, high-impact emails in seconds. Micro-Branding Moves – From gym swag to Wi-Fi names, the small touches that keep you top of mind. Don’t overthink it. The leads are there—you just have to ask. One message, one tool, one conversation at a time. To connect with Jim, check out the links below:InstagramFacebook Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my 3-2-1 Thursday Email I Love Mortgage Brokering is in partnership with Ownwell.  To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.