What if your 15-page business plan is doing more harm than good? In this episode, I break down why traditional business plans fail—and what to do instead. I share the “Plan Like Bezos” approach we teach in our workshops, including how to build a flexible, focused 12-month strategy that fits on a single sticky note. If you’ve ever written a business plan and never looked at it again, this episode will show you a smarter way to plan, act, and grow. In this episode, we’ll cover: Why Most Business Plans Fail – The flaw in trying to plan 12 months out with incomplete info. The Flywheel Model – How high-performing companies (like Amazon) use this approach to create real momentum. My Personal Flywheel – A behind-the-scenes look at how we use content, coaching, and client stories to drive growth. Sticky Note Simplicity – Why a clear, focused plan beats a bloated one every time. The Debt Monkey Mistake – A story about building a business on spreadsheets instead of systems—and what I learned from it. The world changes fast. Your business plan should be flexible, focused, and easy to act on. Build a flywheel—not a binder. Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my 3-2-1 Thursday Email I Love Mortgage Brokering is in partnership with Ownwell.  To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.