Melina Palmer from The Brainy Business on What Your Customer Wants and Why They Can't Tell You, podcasting, color and coffee cups.

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I interviewed 162 women during one year of COVID by Erin Keam

ERIN KEAM

162 episodes

1 day ago

Kia Ora, I'm Erin Keam from erinkeam.com. I offer mentoring, marketing, and mindset coaching. In winter 2020, I was hit hard with SAD (Seasonal Affected Disorder). My coach told me to call a woman I didn't know every day... and turn that into a podcast, showcasing what they do. Some days were a struggle to pick up the phone, other (sunny) days I was on fire...but ALL my guests are amazing. Reach out to them! Oh, and I usually asked a question about their closet, as I love clothes, plus it can be extremely personal to women. I thank every woman who picked up the phone.

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Melina Palmer from The Brainy Business on What Your Customer Wants and Why They Can't Tell You, podcasting, color and coffee cups.

I interviewed 162 women during one year of COVID by Erin Keam

34 minutes 22 seconds

3 years ago

Melina Palmer from The Brainy Business on What Your Customer Wants and Why They Can't Tell You, podcasting, color and coffee cups.

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.

Find Melina here:
WEBSITE
https://www.thebrainybusiness.com

PODCAST AND INC.COM COLUMN
https://itunes.apple.com/us/podcast/brainy-business/id1404578385?mt=2
https://www.inc.com/author/melina-palmer

SOCIAL MEDIA
Facebook https://www.facebook.com/thebrainybiz/
Instagram https://www.instagram.com/thebrainybiz/
YouTube https://www.youtube.com/c/thebrainybusiness
Twitter https://twitter.com/thebrainybiz
LinkedIn (Melina) https://www.linkedin.com/in/melina-palmer-36ab8712/
LinkedIn (The Brainy Business) https://www.linkedin.com/company/the-brainy-business/