"Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In this week's episode, I explain how the art of the dupe isn't killing brands as much as we think: with examples from the Classic Flap, to the Erewhon Smoothie & SPANX. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola