One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, Telfar and the Oura Ring are all examples of different types of businesses, with different ages who have seen this mechanism accelerate them into the market. Let's explore why and how this mechanism works.I'm deeply proud of myself as this was shot before Loewe announced the 10 year anniversary of the puzzle bag. Confirmation that my spidey senses are still alive and kicking! See more here: https://www.instagram.com/p/DKE2ZTDI5tB/?img_index=1*About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London.

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