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"I CAN change the title later, right?"
John Holt
55 episodes
6 days ago
Quick, actionable tips to help business owners sell more stuff, earn more money, and make their life easier. Hosted by copywriter, magician, comedian, father of two, and Tunnocks Teacake aficionado, John Holt.
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Quick, actionable tips to help business owners sell more stuff, earn more money, and make their life easier. Hosted by copywriter, magician, comedian, father of two, and Tunnocks Teacake aficionado, John Holt.
Show more...
Marketing
Business
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#48 - A better way of handling objections
"I CAN change the title later, right?"
7 minutes 49 seconds
4 years ago
#48 - A better way of handling objections

"The better you are at handling objections, the more sales you'll make" - Gary Lineker.

Fine. He didn't say that. Doesn't mean it's not true though.

I've been thinking about objections recently and I've discovered a new - maybe even better - way of handling them.

Use this and not only will your customers no longer care about the objection... they'll be even more eager to get their hands on your offer.

Maybe. I don't know. Worth a shot though, right?

Also in this episode, you'll discover:

- The FOUR different colours of post it notes I possess and where I keep the on my desk for easy retrieval. (SPOILER: It's on the left-hand side, so I don't knock over my coffee onto them, but at least try and act surprised when I reveal it)

- How I chose to use the word "slapdash" (was I referring to my approach to bullet points? No... because I use "lackadaisical" for that!)

- The ONE thing (and there IS only one) that I ALWAYS do after AFTER launch, regardless of whether it's for me or a client. (If you think you're in for a big surprise... you're wrong. It's so bloody obvious I'm beginning to wonder why I'm even typing these words)

- The moment when I manage to both NOT promote my course, but I  struggle to remember what it actually is (Can one man really be so incompetent? Watch this video and blast away those doubts!)

- Possibly the weirdest hand gesture you've ever seen, as I say the words "mini-tada" (with no irony whatsoever)

- The one simple question you can ask that will double, triple, quadruple, or even septanonatasticzooogle your sales... and how to do it the right - no sleazeball - way (like without making up words like "septanonatasticzooogle")

- The one thing I'd change next time I launch... aside from my underwear

- Y ewe don't kneed 2 B an grate writerer two bee a gud cop-ee-right-errrr.

... and VERY little else!

- - -

Oh, and while you're here...

Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE.

Check out the other episodes for even more strategies you can use to make more money here:

Podcast: https://insertgaghere.com/podcast

Videos:https://insertgaghere.com/video

"I CAN change the title later, right?"
Quick, actionable tips to help business owners sell more stuff, earn more money, and make their life easier. Hosted by copywriter, magician, comedian, father of two, and Tunnocks Teacake aficionado, John Holt.