Mike Wade and Amit Joshi welcome their colleague José Parra Moyano, Professor of Digital Strategy at IMD and contributor to their book GAIN. Jose shares his perspective on how Generative AI is not just an efficiency tool but a powerful enabler for non-technical business leaders. 

The conversation explores how Gen AI democratises data analytics, enabling managers to reduce uncertainty and make informed decisions without needing to code. They discuss the shift from using AI for cost savings to driving innovation, the evolving role of data science experts, and practical advice for listeners on how to leverage these tools to gain a competitive advantage.