Welcome to a special episode of our podcast where we have the privilege of sitting down with Tammie, a passionate environmental activist and conscious shopper. In this special mini-series, we embark on a deep exploration of the mindset of conscious consumers, and in this episode focus specifically on Gen Z shoppers. Our goal in this episode is to gain a comprehensive understanding of the shopping behavior of Gen Z and the values that drive their choices. Tammie, an inspiring young advocate for the environment, graciously shares her insights into prioritizing sustainability and adopting eco-friendly shopping habits. As a dedicated volunteer for Greenpeace, a member of the Woodland Trust Youth Council, and an active participant in the Gwent Wildlife Trust Youth group, Tammie is at the forefront of the sustainability movement.